Ricoh USA

Industry: Technology
Agency: KMV Digital
Tools: Figma, Photoshop, Illustrator, After Effects

Ricoh is a global leader in business technology, providing digital services, print and imaging solutions, and workplace automation to organizations across industries. As Ricoh redefined its value proposition around digital transformation, Ricoh USA sought to modernize its online experience to better reflect customer needs and business priorities.

The challenge

Ricoh's homepage and site architecture were product-led and complex, making it difficult for customers to quickly identify relevant solutions or understand Ricoh's evolving digital services. The company needed a more intuitive, customer-centric approach to storytelling, navigation, and self-service, especially in support of its growing B2B ecommerce ambitions.

The outcome

We redesigned RicohUSA.com's homepage and primary navigation around a needs-based framework, helping users explore offerings based on goals rather than product types. The streamlined experience aligned with Ricoh's strategic transformation and delivered a double-digit lift in engagement. We also collaborated on a future-focused B2B eCommerce vision to support self-service purchasing, laying the foundation for scalable digital growth. To drive qualified leads, at KMV we also created a Solution Builder that recommends the best "bundle" to prospects based on answers to key questions (with a 50%+ completion rate).